Market Share by Top Websites

1 Rubicon Project is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Yahoo Ad Exchange is still behind Rubicon Project in all market share segments.

Websites Categories

1 Yahoo Ad Exchange has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Music & Audio and 218 other categories.

2 Rubicon Project is leading in Food & Drink, Cooking & Recipes, Sports News, Winter Sports and 6 other categories.


1 Rubicon Project is leading in most countries, including United States, France, Japan, Brazil and 102 other countries.

2 Yahoo Ad Exchange is leading in India, Indonesia, Taiwan, Malaysia and 47 other countries.