Market Share by Top Websites

1 Rubicon Project is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Yahoo Ad Exchange is clearly lagging behind, losing to Rubicon Project in all segments.

Websites Categories

1 Rubicon Project has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, News & Media and 224 other categories.

2 Yahoo Ad Exchange is leading in Web Hosting, Credit, Loans & Mortgages, Genealogy, Products & Shopping and 10 other categories.

Geography

1 Rubicon Project is leading in most countries, including United States, Japan, France, Germany and 202 other countries.

2 Yahoo Ad Exchange is leading in Taiwan, Timor-leste, Saint Helena, Grenada and 4 other countries.