Market Share by Top Websites

1 Rubicon Project is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Yahoo Ad Exchange is still behind Rubicon Project in all market share segments.

Websites Categories

1 Rubicon Project has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Business & Industry and 212 other categories.

2 Yahoo Ad Exchange is leading in Internet & Telecom, Web Hosting, Credit, Loans & Mortgages, Genealogy and 17 other categories.

Geography

1 Rubicon Project is leading in most countries, including Japan, United States, Germany, France and 197 other countries.

2 Yahoo Ad Exchange is leading in Taiwan, Timor-leste, Saint Helena, Tanzania and 4 other countries.