Market Share by Top Websites

1 Rubicon Project is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Yahoo Ad Exchange is still behind Rubicon Project in all market share segments.

Websites Categories

1 Rubicon Project has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Business & Industry, Sports and 162 other categories.

2 Yahoo Ad Exchange is leading in People & Society, Internet & Telecom, Web Hosting, Music & Audio and 61 other categories.

Geography

1 Rubicon Project is leading in most countries, including United States, France, Russia, Italy and 172 other countries.

2 Yahoo Ad Exchange is leading in Uzbekistan, Gambia, Sierra Leone, Botswana and 5 other countries.