Market Share by Top Websites

1 Rubicon Project is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Yahoo Advertising is clearly lagging behind, losing to Rubicon Project in all segments.

Websites Categories

1 Rubicon Project has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, People & Society, Autos & Vehicles and 174 other categories.

2 Yahoo Advertising is leading in Military & Defense, Textiles & Nonwovens and Education & Resources.


1 Rubicon Project is leading in most countries, including United States, France, Japan, Spain and 149 other countries.

2 Yahoo Advertising hasn't got a lead over Rubicon Project in any country.