Market Share by Top Websites

1 Rubicon Project is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Yahoo Advertising is clearly lagging behind, losing to Rubicon Project in all segments.

Websites Categories

1 Rubicon Project has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Business & Industry and 236 other categories.

2 Yahoo Advertising hasn't got a lead over Rubicon Project in any websites category.


1 Rubicon Project is leading in most countries, including United States, France, Russia, Brazil and 185 other countries.

2 Yahoo Advertising is leading in Solomon Islands.