Market Share by Top Websites

1 Sailthru Horizon is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Viacom Targeting is clearly lagging behind, losing to Sailthru Horizon in all segments.

Websites Categories

1 Sailthru Horizon has better usage coverage in more websites categories. Including Shopping, News & Media, Business & Industry, Clothing and 86 other categories.

2 Viacom Targeting is leading in Arts & Entertainment, TV & Video, Music & Audio, People & Society and 20 other categories.

Geography

1 Viacom Targeting is leading in most countries, including Brazil, Italy, Mexico, Russia and 39 other countries.

2 Sailthru Horizon is leading in United States, United Kingdom, Australia, France and 30 other countries.