Market Share by Top Websites

1 Sailthru Horizon is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Viacom Targeting is clearly lagging behind, losing to Sailthru Horizon in all segments.

Websites Categories

1 Sailthru Horizon has better usage coverage in more websites categories. Including Shopping, News & Media, Business & Industry, Clothing and 100 other categories.

2 Viacom Targeting is leading in Arts & Entertainment, TV & Video, Music & Audio, Movies and 20 other categories.

Geography

1 Sailthru Horizon is leading in most countries, including United States, United Kingdom, Australia, Mexico and 45 other countries.

2 Viacom Targeting is leading in Brazil, Italy, Russia, Poland and 21 other countries.