Market Share by Top Websites

1 Sanoma is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Six Apart Advertising is clearly lagging behind, losing to Sanoma in all segments.

Websites Categories

1 Sanoma has better usage coverage in more websites categories. Including News & Media, Business & Industry, Sports, Shopping and 40 other categories.

2 Six Apart Advertising is leading in Arts & Entertainment, People & Society, Computer & Electronics, Humor and 32 other categories.

Geography

1 Sanoma is leading in most countries, including Finland, Denmark, Norway, Peru and 21 other countries.

2 Six Apart Advertising is leading in United States, India, Portugal, Switzerland and 8 other countries.