Market Share by Top Websites

1 Sanoma is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, SpotX is clearly lagging behind, losing to Sanoma in all segments.

Websites Categories

1 SpotX has better usage coverage in more websites categories. Including Autos & Vehicles, Car Buying, People & Society, TV & Video and 52 other categories.

2 Sanoma is leading in News & Media, Arts & Entertainment, Business & Industry, Shopping and 40 other categories.

Geography

1 SpotX is leading in most countries, including United States, Netherlands, Germany, Russia and 28 other countries.

2 Sanoma is leading in Finland, Denmark, Norway, Peru and 27 other countries.