Market Share by Top Websites

1 Sanoma is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, SpotX is clearly lagging behind, losing to Sanoma in all segments.

Websites Categories

1 Sanoma has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Business & Industry, People & Society and 53 other categories.

2 SpotX is leading in Autos & Vehicles, Car Buying, Games, Finance and 49 other categories.

Geography

1 SpotX is leading in most countries, including United States, Sweden, Netherlands, Germany and 28 other countries.

2 Sanoma is leading in Romania, Finland, Denmark, Norway and 26 other countries.