Market Share by Top Websites

1 Sanoma is leading in Top 10K Sites and The Entire Web.

2 SpotX is leading in Top 100K Sites and Top 1M Sites.

Websites Categories

1 SpotX has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Autos & Vehicles, Car Buying and 65 other categories.

2 Sanoma is leading in Business & Industry, Shopping, Newspapers, Science and 29 other categories.


1 SpotX is leading in most countries, including United States, Netherlands, Germany, Spain and 42 other countries.

2 Sanoma is leading in Finland, Denmark, Norway, Sweden and 9 other countries.