Market Share by Top Websites

1 Sanoma is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Sprinkle is clearly lagging behind, losing to Sanoma in all segments.

Websites Categories

1 Sprinkle has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Music & Audio and 79 other categories.

2 Sanoma is leading in Business & Industry, Shopping, Religion & Spirituality, Health and 33 other categories.

Geography

1 Sanoma is leading in most countries, including Lithuania, Finland, Denmark, Romania and 38 other countries.

2 Sprinkle is leading in Czech Republic, Slovakia, Sweden, Norway and 29 other countries.