Market Share by Top Websites

1 Sprinkle is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Sanoma is clearly lagging behind, losing to Sprinkle in all segments.

Websites Categories

1 Sprinkle has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Business & Industry, Music & Audio and 66 other categories.

2 Sanoma is leading in Computer & Electronics, Software, Jobs & Employment, Real Estate and 18 other categories.


1 Sprinkle is leading in most countries, including Sweden, Norway, Spain, Slovakia and 23 other countries.

2 Sanoma is leading in Finland, Denmark, Peru, Mexico and 17 other countries.