Sanoma is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Sanoma has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Business & Industry, People & Society and 71 other categories.
SwitchAds is leading in Internet & Telecom, Chats & Forums, Soccer, Travel and 41 other categories.
SwitchAds is leading in most countries, including Bulgaria, United Kingdom, United States, Germany and 47 other countries.
Sanoma is leading in Lithuania, Finland, Denmark, Romania and 38 other countries.