Market Share by Top Websites

1 Sanoma is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, SwitchAds is clearly lagging behind, losing to Sanoma in all segments.

Websites Categories

1 Sanoma has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Business & Industry, People & Society and 69 other categories.

2 SwitchAds is leading in Soccer, Accommodation & Hotels, Chats & Forums, Games and 19 other categories.

Geography

1 Sanoma is leading in most countries, including Romania, Lithuania, Finland, Denmark and 36 other countries.

2 SwitchAds is leading in United Kingdom, Bulgaria, United States, Italy and 31 other countries.