Market Share by Top Websites

1 Turn is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Sanoma is clearly lagging behind, losing to Turn in all segments.

Websites Categories

1 Turn has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Travel and 178 other categories.

2 Sanoma is leading in Newspapers, Social Sciences, Associations and Auctions.


1 Turn is leading in most countries, including United States, United Kingdom, Japan, Italy and 98 other countries.

2 Sanoma is leading in Finland, Denmark, Peru, Estonia and 2 other countries.