Market Share by Top Websites

1 Sanoma is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Undertone Networks is clearly lagging behind, losing to Sanoma in all segments.

Websites Categories

1 Undertone Networks has better usage coverage in more websites categories. Including People & Society, Sports, Shopping, Religion & Spirituality and 58 other categories.

2 Sanoma is leading in News & Media, Arts & Entertainment, Business & Industry, Newspapers and 31 other categories.


1 Undertone Networks is leading in most countries, including United States, United Kingdom, Germany, Japan and 21 other countries.

2 Sanoma is leading in Finland, Denmark, Norway, Sweden and 13 other countries.