Market Share by Top Websites

1 Sanoma is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, WebTrends Ads is clearly lagging behind, losing to Sanoma in all segments.

Websites Categories

1 Sanoma has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Business & Industry, Shopping and 55 other categories.

2 WebTrends Ads is leading in Law, Law & Government, Industrial Goods & Services, Tourism and 8 other categories.


1 WebTrends Ads is leading in most countries, including United States, Indonesia, Canada, United Kingdom and 18 other countries.

2 Sanoma is leading in Finland, Denmark, Norway, Mexico and 14 other countries.