Market Share by Top Websites

1 Sanoma is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, WebTrends Ads is clearly lagging behind, losing to Sanoma in all segments.

Websites Categories

1 Sanoma has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Business & Industry, People & Society and 91 other categories.

2 WebTrends Ads is leading in Law, Mental Health, Computer Hardware, Industrial Goods & Services and one other category.


1 Sanoma is leading in most countries, including Lithuania, Finland, Denmark, Romania and 48 other countries.

2 WebTrends Ads is leading in Indonesia, Turkey, India, Guatemala and 7 other countries.