Market Share by Top Websites

1 Sanoma is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, WebTrends Ads is clearly lagging behind, losing to Sanoma in all segments.

Websites Categories

1 Sanoma has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Business & Industry, People & Society and 89 other categories.

2 WebTrends Ads is leading in Mental Health, Computer Hardware and Industrial Goods & Services.


1 Sanoma is leading in most countries, including Romania, Denmark, Finland, Lithuania and 49 other countries.

2 WebTrends Ads is leading in Canada, United Arab Emirates, Australia and Sri Lanka.