Market Share by Top Websites

1 Yieldlab is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Sanoma is clearly lagging behind, losing to Yieldlab in all segments.

Websites Categories

1 Yieldlab has better usage coverage in more websites categories. Including Business & Industry, People & Society, Shopping, Internet & Telecom and 70 other categories.

2 Sanoma is leading in News & Media, Arts & Entertainment, Newspapers, Sports and 20 other categories.

Geography

1 Yieldlab is leading in most countries, including Germany, France, Austria, Switzerland and 28 other countries.

2 Sanoma is leading in Finland, Denmark, Norway, Peru and 19 other countries.