Sanoma is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Yieldlab has better usage coverage in more websites categories. Including Internet & Telecom, Sports, Travel, Games and 71 other categories.
Sanoma is leading in News & Media, Arts & Entertainment, Business & Industry, People & Society and 39 other categories.
Sanoma is leading in most countries, including Romania, Lithuania, Finland, Denmark and 36 other countries.
Yieldlab is leading in Germany, Austria, Switzerland, Russia and 26 other countries.