Market Share by Top Websites

1 Sanoma is leading in Top 100K Sites and The Entire Web.

2 Yieldlab is leading in Top 10K Sites and Top 1M Sites.

Websites Categories

1 Yieldlab has better usage coverage in more websites categories. Including People & Society, Shopping, Music & Audio, Health and 57 other categories.

2 Sanoma is leading in News & Media, Arts & Entertainment, Business & Industry, Sports and 30 other categories.


1 Yieldlab is leading in most countries, including Germany, Austria, France, Switzerland and 24 other countries.

2 Sanoma is leading in Finland, Denmark, Norway, Mexico and 12 other countries.