Sanoma is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Sanoma has better usage coverage in more websites categories. Including News & Media, Business & Industry, Shopping, Music & Audio and 48 other categories.
zapunited is leading in People & Society, Arts & Entertainment, Adult, Photography and 45 other categories.
Sanoma is leading in most countries, including Finland, Denmark, Romania, Norway and 35 other countries.
zapunited is leading in India, Indonesia, Saudi Arabia, Italy and 8 other countries.