Market Share by Top Websites

1 Sanoma is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, zapunited is clearly lagging behind, losing to Sanoma in all segments.

Websites Categories

1 zapunited has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Adult, Photography and 42 other categories.

2 Sanoma is leading in News & Media, Business & Industry, Shopping, Sports and 38 other categories.


1 Sanoma is leading in most countries, including Finland, Denmark, Norway, Sweden and 18 other countries.

2 zapunited is leading in India, Germany, Morocco, Indonesia and 9 other countries.