Sanoma is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Sanoma has better usage coverage in more websites categories. Including News & Media, Business & Industry, Shopping, Sports and 42 other categories.
zapunited is leading in People & Society, Arts & Entertainment, Adult, Photography and 40 other categories.
Sanoma is leading in most countries, including Finland, Denmark, Norway, Peru and 22 other countries.
zapunited is leading in India, United States, Indonesia, Brazil and 11 other countries.