Scout Analytics is the leader in digital revenue optimization, enabling publishers to increase their average revenue per user (ARPU) by as much as 10-15 percent. Scout Analytics™ SaaS-based application leverages patent-pending behavioral an...
In terms of market share, Scout Analytics is clearly lagging behind, losing to Trackset VisualPath in all segments.
Scout Analytics has better usage coverage in more websites categories. Including Business & Industry, News & Media, Arts & Entertainment, Computer & Electronics and 21 other categories.
Trackset VisualPath is leading in Sports, Marketing & Advertising, Religion & Spirituality, Food & Drink and 4 other categories.
Scout Analytics is leading in most countries, including United States, United Kingdom, Australia, China and 8 other countries.
Trackset VisualPath is leading in Italy.