Market Share by Top Websites

1 TruEffect is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Scout Analytics is clearly lagging behind, losing to TruEffect in all segments.

Websites Categories

1 TruEffect has better usage coverage in more websites categories. Including People & Society, News & Media, Business & Industry, Arts & Entertainment and 45 other categories.

2 Scout Analytics is leading in Energy, Government, Law & Government, Business Services and 14 other categories.

Geography

1 TruEffect is leading in most countries, including United States, Japan, Russia, China and 17 other countries.

2 Scout Analytics is leading in United Kingdom, Australia, Ukraine, Thailand and 6 other countries.