Market Share by Top Websites

1 TruEffect is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Scout Analytics is clearly lagging behind, losing to TruEffect in all segments.

Websites Categories

1 TruEffect has better usage coverage in more websites categories. Including News & Media, People & Society, Business & Industry, Arts & Entertainment and 36 other categories.

2 Scout Analytics is leading in Finance, Law & Government, Government, Business Services and 9 other categories.

Geography

1 TruEffect is leading in most countries, including United States, Canada, Italy, Korea Republic and 17 other countries.

2 Scout Analytics is leading in United Kingdom, Australia, China, Hong Kong and 2 other countries.