Market Share by Top Websites

2 In terms of market share, Scout Analytics is clearly lagging behind, losing to TruEffect in all segments.

Websites Categories

1 TruEffect has better usage coverage in more websites categories. Including Games, Arts & Entertainment, Health and Jobs & Career.

2 Scout Analytics is leading in Law & Government and Science & Education.

Geography

1 TruEffect is leading in most countries, including United States, Guam, Mexico and Spain.

2 TruEffect is leading in United States, Guam, Mexico and Spain.