Scout Analytics is the leader in digital revenue optimization, enabling publishers to increase their average revenue per user (ARPU) by as much as 10-15 percent. Scout Analytics™ SaaS-based application leverages patent-pending behavioral an...
In terms of market share, Scout Analytics is clearly lagging behind, losing to Vizu in all segments.
Vizu has better usage coverage in more websites categories. Including People & Society, News & Media, Arts & Entertainment, Technology News and 69 other categories.
Scout Analytics is leading in Government, Energy, Real Estate, Mental Health and 5 other categories.
Vizu is leading in most countries, including Indonesia, Netherlands, Canada, France and 13 other countries.
Scout Analytics is leading in United States, United Kingdom, Australia, Taiwan and 3 other countries.