Market Share by Top Websites

1 Yahoo Search Marketing Analytics is leading in Top 100K Sites and Top 1M Sites.

2 Despite its recent growth, Scout Analytics is still behind Yahoo Search Marketing Analytics in all market share segments.

Websites Categories

1 Yahoo Search Marketing Analytics has better usage coverage in more websites categories. Including Business & Industry, Shopping, Arts & Entertainment, Internet & Telecom and 93 other categories.

2 Scout Analytics is leading in News & Media, Government, Environment and Biology.

Geography

1 Yahoo Search Marketing Analytics is leading in most countries, including Japan, United States, South Korea, Taiwan and 39 other countries.

2 Scout Analytics is leading in Central African Republic, Philippines, Armenia and Austria.