Scout Analytics is the leader in digital revenue optimization, enabling publishers to increase their average revenue per user (ARPU) by as much as 10-15 percent. Scout Analytics™ SaaS-based application leverages patent-pending behavioral an...
In terms of market share, Scout Analytics is clearly lagging behind, losing to Yahoo Search Marketing Analytics in all segments.
Yahoo Search Marketing Analytics has better usage coverage in more websites categories. Including Business & Industry, Shopping, Internet & Telecom, Arts & Entertainment and 73 other categories.
Scout Analytics is leading in News & Media, Government, Business Services, Energy and 10 other categories.
Yahoo Search Marketing Analytics is leading in most countries, including United States, Japan, Korea Republic, Taiwan and 34 other countries.
Scout Analytics is leading in United Kingdom, Australia, New Zealand and Sudan.