Market Share by Top Websites

1 Yahoo Search Marketing Analytics is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Scout Analytics is clearly lagging behind, losing to Yahoo Search Marketing Analytics in all segments.

Websites Categories

1 Yahoo Search Marketing Analytics has better usage coverage in more websites categories. Including Business & Industry, Shopping, Internet & Telecom, Health and 91 other categories.

2 Scout Analytics is leading in Energy, Investing, Video Games, Government and 6 other categories.

Geography

1 Yahoo Search Marketing Analytics is leading in most countries, including United States, Japan, Taiwan, Korea Republic and 40 other countries.

2 Scout Analytics is leading in China, Ghana, Austria, Armenia and one other country.