Market Share by Top Websites

2 In terms of market share, Scout Analytics is clearly lagging behind, losing to Yahoo Search Marketing Analytics in all segments.

Websites Categories

1 Yahoo Search Marketing Analytics has better usage coverage in more websites categories. Including Business & Industry, Shopping, Internet & Telecom, Arts & Entertainment and 73 other categories.

2 Scout Analytics is leading in News & Media, Government, Business Services, Energy and 10 other categories.

Geography

1 Yahoo Search Marketing Analytics is leading in most countries, including United States, Japan, Korea Republic, Taiwan and 34 other countries.

2 Scout Analytics is leading in United Kingdom, Australia, New Zealand and Sudan.