Market Share by Top Websites

1 Viacom Targeting is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, SearchForce is clearly lagging behind, losing to Viacom Targeting in all segments.

Websites Categories

1 SearchForce has better usage coverage in more websites categories. Including Business & Industry, Shopping, Finance, Career & Education and 43 other categories.

2 Viacom Targeting is leading in Arts & Entertainment, TV & Video, Music & Audio, People & Society and 27 other categories.

Geography

1 Viacom Targeting is leading in most countries, including Brazil, Italy, Mexico, United Kingdom and 50 other countries.

2 SearchForce is leading in United States, Canada, India, Ukraine and 7 other countries.