Market Share by Top Websites

1 Viacom Targeting is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, SearchForce is clearly lagging behind, losing to Viacom Targeting in all segments.

Websites Categories

1 SearchForce has better usage coverage in more websites categories. Including Autos & Vehicles, Car Buying, Business & Industry, Shopping and 61 other categories.

2 Viacom Targeting is leading in Arts & Entertainment, TV & Video, Music & Audio, People & Society and 29 other categories.

Geography

1 Viacom Targeting is leading in most countries, including Brazil, Italy, Mexico, Argentina and 53 other countries.

2 SearchForce is leading in United States, Canada, Portugal, India and 5 other countries.