Market Share by Top Websites

1 Viacom Targeting is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, SearchForce is clearly lagging behind, losing to Viacom Targeting in all segments.

Websites Categories

1 SearchForce has better usage coverage in more websites categories. Including Autos & Vehicles, Business & Industry, Car Buying, Shopping and 60 other categories.

2 Viacom Targeting is leading in Arts & Entertainment, TV & Video, Music & Audio, People & Society and 30 other categories.

Geography

1 Viacom Targeting is leading in most countries, including Brazil, Italy, Mexico, France and 52 other countries.

2 SearchForce is leading in United States, India, Antigua and Barbuda, Bangladesh and one other country.