Market Share by Top Websites

1 SearchForce is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, WordStream is clearly lagging behind, losing to SearchForce in all segments.

Websites Categories

1 SearchForce has better usage coverage in more websites categories. Including Business & Industry, Shopping, Finance, Arts & Entertainment and 40 other categories.

2 WordStream is leading in People & Society, Relationships & Dating, Autos & Vehicles, Health and 30 other categories.


1 SearchForce is leading in most countries, including United States, Germany, Mexico, Canada and 16 other countries.

2 WordStream is leading in United Kingdom, Bulgaria, China, Czech Republic and 6 other countries.