Market Share by Top Websites

1 SearchForce is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, WordStream is clearly lagging behind, losing to SearchForce in all segments.

Websites Categories

1 SearchForce has better usage coverage in more websites categories. Including Business & Industry, Autos & Vehicles, Shopping, Car Buying and 59 other categories.

2 WordStream is leading in People & Society, Relationships & Dating, Construction & Maintenance, Software and 22 other categories.


1 SearchForce is leading in most countries, including United States, Mexico, Russia, Australia and 23 other countries.

2 WordStream is leading in Viet Nam, South Africa, Malaysia, Panama and 4 other countries.