Market Share by Top Websites

1 Segment Analytics JS is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Unica is clearly lagging behind, losing to Segment Analytics JS in all segments.

Websites Categories

1 Segment Analytics JS has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Shopping, Arts & Entertainment and 93 other categories.

2 Unica is leading in Autos & Vehicles, Car Buying, Health, Finance and 47 other categories.

Geography

1 Segment Analytics JS is leading in most countries, including United States, United Kingdom, Australia, Canada and 95 other countries.

2 Unica is leading in Italy, Japan, China, Korea Republic and 17 other countries.