Market Share by Top Websites

1 Segment Analytics JS is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Unica is clearly lagging behind, losing to Segment Analytics JS in all segments.

Websites Categories

1 Segment Analytics JS has better usage coverage in more websites categories. Including Internet & Telecom, Shopping, Arts & Entertainment, Marketing & Advertising and 88 other categories.

2 Unica is leading in Business & Industry, Autos & Vehicles, Car Buying, Health and 62 other categories.

Geography

1 Segment Analytics JS is leading in most countries, including British Indian Ocean Territory, Colombia, United States, Norway and 98 other countries.

2 Unica is leading in Germany, Canada, Australia, France and 33 other countries.