Market Share by Top Websites

1 Segment Analytics JS is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 Unica is leading in Top 10K Sites.

Websites Categories

1 Segment Analytics JS has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Shopping, Arts & Entertainment and 91 other categories.

2 Unica is leading in Autos & Vehicles, Car Buying, Health, Finance and 47 other categories.

Geography

1 Segment Analytics JS is leading in most countries, including United States, United Kingdom, Australia, Greece and 81 other countries.

2 Unica is leading in Germany, Italy, China, Turkey and 20 other countries.