Market Share by Top Websites

1 Segment is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Yahoo Search Marketing Analytics is clearly lagging behind, losing to Segment in all segments.

Websites Categories

1 Segment has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Shopping, Arts & Entertainment and 82 other categories.

2 Yahoo Search Marketing Analytics is leading in Travel, Finance, Telecommunications, Construction & Maintenance and 39 other categories.

Geography

1 Segment is leading in most countries, including British Indian Ocean Territory, United States, Norway, Great Britain and 85 other countries.

2 Yahoo Search Marketing Analytics is leading in Japan, South Korea, Taiwan, Hong Kong and 3 other countries.