Market Share by Top Websites

1 Segment is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Yahoo Search Marketing Analytics is still behind Segment in all market share segments.

Websites Categories

1 Segment has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Shopping, Arts & Entertainment and 89 other categories.

2 Yahoo Search Marketing Analytics is leading in Travel, Autos & Vehicles, Construction & Maintenance, Telecommunications and 35 other categories.

Geography

1 Segment is leading in most countries, including United States, United Kingdom, Greece, Australia and 73 other countries.

2 Yahoo Search Marketing Analytics is leading in Japan, Taiwan, Korea Republic, Hong Kong and 3 other countries.