Market Share by Top Websites

1 Segment is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Yahoo Search Marketing Analytics is clearly lagging behind, losing to Segment in all segments.

Websites Categories

1 Segment has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Shopping, Arts & Entertainment and 96 other categories.

2 Yahoo Search Marketing Analytics is leading in Travel, Sports, Telecommunications, Construction & Maintenance and 22 other categories.

Geography

1 Segment is leading in most countries, including United States, United Kingdom, India, Germany and 74 other countries.

2 Yahoo Search Marketing Analytics is leading in Japan, Taiwan, Korea Republic, Hong Kong and 2 other countries.