Market Share by Top Websites

1 Viacom Targeting is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, SexTracker is clearly lagging behind, losing to Viacom Targeting in all segments.

Websites Categories

1 Viacom Targeting has better usage coverage in more websites categories. Including Arts & Entertainment, Games, Lifestyle, Science & Education and 6 other categories.

2 SexTracker is leading in Adult.

Geography

1 Viacom Targeting is leading in most countries, including Italy, France, Brazil, Czech Republic and 29 other countries.

2 SexTracker is leading in United States, Germany, China, Russia and 11 other countries.