Market Share by Top Websites

1 Taboola is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Sharethrough is still behind Taboola in all market share segments.

Websites Categories

1 Taboola has better usage coverage in more websites categories. Including Arts & Entertainment, Internet & Telecom, People & Society, Chats & Forums and 229 other categories.

2 Sharethrough is leading in Food & Drink, Cooking & Recipes, Baseball, Pharmacy and one other category.


1 Taboola is leading in most countries, including France, United States, Germany, Russia and 204 other countries.

2 Sharethrough is leading in Italy and Papua New Guinea.