Market Share by Top Websites

1 Taboola is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Sharethrough is still behind Taboola in all market share segments.

Websites Categories

1 Taboola has better usage coverage in more websites categories. Including Internet & Telecom, Arts & Entertainment, Chats & Forums, People & Society and 226 other categories.

2 Sharethrough is leading in Food & Drink, Cooking & Recipes, Online, Baseball and 2 other categories.


1 Taboola is leading in most countries, including France, United States, Brazil, Russia and 184 other countries.

2 Sharethrough is leading in Italy, Trinidad and Tobago, Iceland, Macao and one other country.