Market Share by Top Websites

1 Sharethrough is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Taboola is clearly lagging behind, losing to Sharethrough in all segments.

Websites Categories

1 Sharethrough has better usage coverage in more websites categories. Including Arts & Entertainment, Games, Computers Electronics & Technology, Science & Education and 11 other categories.

2 Taboola is leading in News & Media, Adult, Lifestyle, Health and 5 other categories.

Geography

1 Sharethrough is leading in most countries, including United States, France, Taiwan, Italy and 145 other countries.

2 Taboola is leading in Russia, Israel, South Korea, Ukraine and 8 other countries.