Market Share by Top Websites

1 Viacom Targeting is leading in Top 1M Sites.

2 In terms of market share, Shop2market is clearly lagging behind, losing to Viacom Targeting in all segments.

Websites Categories

1 Viacom Targeting has better usage coverage in more websites categories. Including Arts & Entertainment, TV & Video, Music & Audio, People & Society and 47 other categories.

2 Shop2market is leading in Shopping, Clothing, Business & Industry, Consumer Electronics and 22 other categories.

Geography

1 Viacom Targeting is leading in most countries, including Brazil, United States, Italy, Mexico and 45 other countries.

2 Shop2market is leading in Netherlands, Belgium, United Kingdom, Germany and 10 other countries.