Market Share by Top Websites

1 WhosOn is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Shop2market is clearly lagging behind, losing to WhosOn in all segments.

Websites Categories

1 WhosOn has better usage coverage in more websites categories. Including Business & Industry, Shopping, Computer & Electronics, Travel and 120 other categories.

2 Shop2market is leading in Clothing, Adult, Games, Children and 11 other categories.


1 WhosOn is leading in most countries, including Great Britain, United States, Germany, Australia and 76 other countries.

2 Shop2market is leading in Netherlands, Belgium, Austria, Estonia and 6 other countries.