Market Share by Top Websites

1 TradeDesk is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Shopzilla is clearly lagging behind, losing to TradeDesk in all segments.

Websites Categories

1 TradeDesk has better usage coverage in more websites categories. Including Business & Industry, News & Media, Arts & Entertainment, People & Society and 189 other categories.

2 Shopzilla is leading in Consumer Electronics, Jewelry, Beauty, Fashion & Modeling and 7 other categories.


1 TradeDesk is leading in most countries, including United States, Canada, United Kingdom, Australia and 108 other countries.

2 Shopzilla is leading in Gibraltar.