Market Share by Top Websites

1 TurnTo is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Showcase is clearly lagging behind, losing to TurnTo in all segments.

Websites Categories

1 TurnTo has better usage coverage in more websites categories. Including Home & Garden, Sports, Vehicles, E-commerce & Shopping and 12 other categories.

2 Showcase is leading in Lifestyle, Games, Gambling, Science & Education and one other category.


1 Showcase is leading in most countries, including United Kingdom, Australia, Canada, Germany and 57 other countries.

2 TurnTo is leading in United States, Japan, Philippines, Brazil and 7 other countries.