Market Share by Top Websites

1 Signal is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Yahoo Search Marketing Analytics is clearly lagging behind, losing to Signal in all segments.

Websites Categories

1 Signal has better usage coverage in more websites categories. Including Autos & Vehicles, Car Buying, Travel, Accommodation & Hotels and 194 other categories.

2 Yahoo Search Marketing Analytics is leading in Accounting, Associations, Disabled & Special Needs and Basketball.

Geography

1 Signal is leading in most countries, including United States, Japan, Brazil, Germany and 144 other countries.

2 Yahoo Search Marketing Analytics hasn't got a lead over Signal in any country.