Market Share by Top Websites

1 TradeDesk is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Silverpop is clearly lagging behind, losing to TradeDesk in all segments.

Websites Categories

1 TradeDesk has better usage coverage in more websites categories. Including Business & Industry, News & Media, Arts & Entertainment, People & Society and 207 other categories.

2 Silverpop is leading in Death, Gifts, Disabled & Special Needs and Ethnic & Regional.

Geography

1 TradeDesk is leading in most countries, including United States, Canada, United Kingdom, Germany and 124 other countries.

2 Silverpop is leading in Estonia, Virgin Islands, Kuwait, Lebanon and 2 other countries.