In terms of market share, Simple AdServer is clearly lagging behind, losing to TapIt! in all segments.
TapIt! has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Internet & Telecom and 48 other categories.
Simple AdServer is leading in Sports, Consumer Electronics and Motorsports.
TapIt! is leading in most countries, including United States, India, United Kingdom, Brazil and 25 other countries.
Simple AdServer is leading in Hungary.