In terms of market share, Simple AdServer is clearly lagging behind, losing to TapIt! in all segments.
TapIt! has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Shopping, Career & Education and 41 other categories.
Simple AdServer is leading in Motorsports and Sports.
TapIt! is leading in most countries, including United States, United Kingdom, Indonesia, Russia and 11 other countries.
Simple AdServer hasn't got a lead over TapIt! in any country.