In terms of market share, Simple AdServer is clearly lagging behind, losing to Total Media in all segments.
Total Media has better usage coverage in more websites categories. Including People & Society, Religion & Spirituality, Business & Industry, Arts & Entertainment and 42 other categories.
Simple AdServer is leading in Sports, Web Hosting, Consumer Electronics and Motorsports.
Total Media is leading in most countries, including Israel, United States, France, Japan and 11 other countries.
Simple AdServer is leading in Germany and Croatia.