In terms of market share, Simple AdServer is clearly lagging behind, losing to Unicast in all segments.
Simple AdServer has better usage coverage in more websites categories. Including Web Hosting, Adult, Autos & Vehicles, Motorsports and one other category.
Unicast is leading in People & Society, News & Media, Arts & Entertainment and Performing Arts.
Unicast is leading in most countries, including Brazil, United Kingdom and India.
Simple AdServer is leading in Hungary.