Market Share by Top Websites

2 In terms of market share, Simple AdServer is clearly lagging behind, losing to Unicast in all segments.

Websites Categories

1 Simple AdServer has better usage coverage in more websites categories. Including Shopping, Sports, Adult, Autos & Vehicles and 3 other categories.

2 Unicast is leading in Arts & Entertainment and Performing Arts.

Geography

1 Unicast is leading in most countries, including United States.

2 Unicast is leading in United States.