In terms of market share, Simple AdServer is clearly lagging behind, losing to Unicast in all segments.
Simple AdServer has better usage coverage in more websites categories. Including Computer & Electronics, Adult, Autos & Vehicles, Motorsports and 6 other categories.
Unicast is leading in People & Society, Arts & Entertainment, News & Media and Performing Arts.
Unicast is leading in most countries, including Brazil and India.
Unicast is leading in Brazil and India.