In terms of market share, Simple AdServer is clearly lagging behind, losing to Unicast in all segments.
Simple AdServer has better usage coverage in more websites categories. Including Autos & Vehicles, Motorsports, Computer & Electronics, Software and 3 other categories.
Unicast is leading in Performing Arts and Arts & Entertainment.
Simple AdServer is leading in most countries, including Hungary.
Unicast hasn't got a lead over Simple AdServer in any country.