In terms of market share, Simple AdServer is clearly lagging behind, losing to Unicast in all segments.
Simple AdServer has better usage coverage in more websites categories. Including Computer & Electronics, Sports, Shopping, Web Hosting and 6 other categories.
Unicast is leading in People & Society, News & Media, Arts & Entertainment and Performing Arts.
Simple AdServer is leading in most countries, including Hungary, Slovakia and India.
Unicast hasn't got a lead over Simple AdServer in any country.