In terms of market share, Simple AdServer is clearly lagging behind, losing to Visible Measures in all segments.
Simple AdServer has better usage coverage in more websites categories. Including Shopping, Sports, Adult, Autos & Vehicles and one other category.
Visible Measures is leading in Marketing & Advertising and Business & Industry.
Visible Measures is leading in most countries, including United States and Romania.
Simple AdServer is leading in Hungary.