In terms of market share, Simple AdServer is clearly lagging behind, losing to Visible Measures in all segments.
Simple AdServer has better usage coverage in more websites categories. Including Computer & Electronics, Adult, Sports, Shopping and 6 other categories.
Visible Measures is leading in Business & Industry and Marketing & Advertising.
Visible Measures is leading in most countries, including Greece, Japan, United Kingdom and United States.
Simple AdServer is leading in Pakistan, Germany and Croatia.