In terms of market share, Simple AdServer is clearly lagging behind, losing to Visible Measures in all segments.
Simple AdServer has better usage coverage in more websites categories. Including Computer & Electronics, Adult, Web Hosting, Internet & Telecom and one other category.
Visible Measures is leading in Business & Industry and Marketing & Advertising.
Simple AdServer is leading in most countries, including Hungary and Serbia.
Visible Measures is leading in Brazil.