In terms of market share, Simple AdServer is clearly lagging behind, losing to Visible Measures in all segments.
Simple AdServer has better usage coverage in more websites categories. Including Adult, Computer & Electronics, Consumer Electronics, Internet & Telecom and one other category.
Visible Measures is leading in Marketing & Advertising and Business & Industry.
Simple AdServer is leading in most countries, including Hungary and India.
Visible Measures is leading in Brazil.