In terms of market share, Simple AdServer is clearly lagging behind, losing to zapunited in all segments.
zapunited has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Adult, Photography and 60 other categories.
Simple AdServer is leading in Sports and Motorsports.
zapunited is leading in most countries, including India, United States, Germany, Russia and 14 other countries.
Simple AdServer is leading in Hungary.