In terms of market share, Simple AdServer is clearly lagging behind, losing to zapunited in all segments.
zapunited has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Software, Computer & Electronics and 19 other categories.
Simple AdServer is leading in Consumer Electronics and Web Hosting.
zapunited is leading in most countries, including India, United States, United Kingdom, Brazil and 17 other countries.
Simple AdServer is leading in Hungary and Serbia.