Market Share by Top Websites

1 TradeDesk is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Simpli.fi is clearly lagging behind, losing to TradeDesk in all segments.

Websites Categories

1 Simpli.fi has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Shopping and 144 other categories.

2 TradeDesk is leading in News & Media, Car Buying, Food & Drink, Real Estate and 70 other categories.

Geography

1 Simpli.fi is leading in most countries, including France, Indonesia, India, Malaysia and 83 other countries.

2 TradeDesk is leading in United States, Australia, Germany, United Kingdom and 69 other countries.