Market Share by Top Websites

1 TradeDesk is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Simpli.fi is clearly lagging behind, losing to TradeDesk in all segments.

Websites Categories

1 Simpli.fi has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Shopping and 146 other categories.

2 TradeDesk is leading in News & Media, Food & Drink, Real Estate, Technology News and 65 other categories.

Geography

1 TradeDesk is leading in most countries, including United States, Canada, Australia, United Kingdom and 83 other countries.

2 Simpli.fi is leading in France, Indonesia, India, Malaysia and 61 other countries.