Market Share by Top Websites

1 Twitter Advertising is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, is still behind Twitter Advertising in all market share segments.

Websites Categories

1 has better usage coverage in more websites categories. Including Arts & Entertainment, Autos & Vehicles, People & Society, Health and 116 other categories.

2 Twitter Advertising is leading in Business & Industry, Shopping, Internet & Telecom, Marketing & Advertising and 90 other categories.


1 Twitter Advertising is leading in most countries, including Japan, United Kingdom, Spain, France and 99 other countries.

2 is leading in United States, Australia, Indonesia, New Zealand and 40 other countries.