Market Share by Top Websites

1 Zalo is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Simply Instagram is clearly lagging behind, losing to Zalo in all segments.

Websites Categories

1 Zalo has better usage coverage in more websites categories. Including News & Media, Computers Electronics & Technology, Law & Government, Science & Education and 16 other categories.

2 Simply Instagram is leading in Food & Drink, Hobbies & Leisure, Home & Garden and Heavy Industry & Engineering.


1 Zalo is leading in most countries, including Vietnam, Japan, India, China and 39 other countries.

2 Simply Instagram is leading in United States, Italy, United Kingdom, France and 28 other countries.