Market Share by Top Websites

1 TradeDesk is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Simply is clearly lagging behind, losing to TradeDesk in all segments.

Websites Categories

1 TradeDesk has better usage coverage in more websites categories. Including Business & Industry, News & Media, People & Society, Arts & Entertainment and 192 other categories.

2 Simply is leading in Cooking & Recipes, Soccer, Video Games, Classifieds and 5 other categories.


1 TradeDesk is leading in most countries, including United States, Canada, United Kingdom, Australia and 110 other countries.

2 Simply is leading in Italy, Bulgaria, Luxembourg, Malawi and 2 other countries.