Market Share by Top Websites

1 Yahoo! Overture is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Simply is clearly lagging behind, losing to Yahoo! Overture in all segments.

Websites Categories

1 Yahoo! Overture has better usage coverage in more websites categories. Including Internet & Telecom, Domain Names & Register, Business & Industry, Arts & Entertainment and 219 other categories.

2 Simply is leading in Fantasy Sports.

Geography

1 Yahoo! Overture is leading in most countries, including United States, Hong Kong, Philippines, Japan and 117 other countries.

2 Simply is leading in Italy, Bolivia, San Marino and Mali.