Market Share by Top Websites

1 Simply is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, YuMe is clearly lagging behind, losing to Simply in all segments.

Websites Categories

1 Simply has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, News & Media and 105 other categories.

2 YuMe is leading in Humor, Recreation & Hobbies, Performing Arts, Visual Arts & Design and 16 other categories.


1 Simply is leading in most countries, including Italy, Russia, France, United Kingdom and 36 other countries.

2 YuMe is leading in United States, Spain, Sweden, Mexico and 18 other countries.