Market Share by Top Websites

1 TradeDesk is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, SiteScout is clearly lagging behind, losing to TradeDesk in all segments.

Websites Categories

1 TradeDesk has better usage coverage in more websites categories. Including Business & Industry, Autos & Vehicles, Arts & Entertainment, Shopping and 161 other categories.

2 SiteScout is leading in People & Society, Adult, Internet & Telecom, Computer & Electronics and 45 other categories.


1 TradeDesk is leading in most countries, including United States, Germany, France, Australia and 86 other countries.

2 SiteScout is leading in India, Spain, Indonesia, Mexico and 73 other countries.