Market Share by Top Websites

1 Sitespect is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Unica is clearly lagging behind, losing to Sitespect in all segments.

Websites Categories

1 Sitespect has better usage coverage in more websites categories. Including Finance, E-commerce & Shopping, Computers Electronics & Technology, Lifestyle and 14 other categories.

2 Unica is leading in Science & Education, Health, Law & Government, Jobs & Career and 2 other categories.


1 Sitespect is leading in most countries, including United States, Canada, Netherlands, Germany and 60 other countries.

2 Unica is leading in China, Israel, Hong Kong, Austria and 9 other countries.