Market Share by Top Websites

1 Unica is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Sitespect is clearly lagging behind, losing to Unica in all segments.

Websites Categories

1 Unica has better usage coverage in more websites categories. Including Business & Industry, Autos & Vehicles, Car Buying, Health and 122 other categories.

2 Sitespect is leading in Shopping, Consumer Electronics, Clothing, Sports and 5 other categories.

Geography

1 Unica is leading in most countries, including United States, Germany, United Kingdom, Canada and 96 other countries.

2 Sitespect is leading in Netherlands and Belgium.