Market Share by Top Websites

2 In terms of market share, Six Apart Advertising is clearly lagging behind, losing to SmartContext in all segments.

Websites Categories

1 SmartContext has better usage coverage in more websites categories. Including Arts & Entertainment, Games, Computers Electronics & Technology, Finance and 8 other categories.

2 Six Apart Advertising is leading in Adult, Health, Hobbies & Leisure, Home & Garden and one other category.

Geography

1 Six Apart Advertising is leading in most countries, including United States, Brazil, Canada, Taiwan and 5 other countries.

2 SmartContext is leading in Poland, Austria and Pakistan.