Market Share by Top Websites

1 SmartContext is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Six Apart Advertising is clearly lagging behind, losing to SmartContext in all segments.

Websites Categories

1 SmartContext has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Food & Drink, Cooking & Recipes and 50 other categories.

2 Six Apart Advertising is leading in News & Media, Humor, Computer & Electronics, Technology News and 26 other categories.

Geography

1 SmartContext is leading in most countries, including Poland, United Kingdom, Germany, Netherlands and 41 other countries.

2 Six Apart Advertising is leading in United States, India, Australia, New Zealand and 6 other countries.