In terms of market share, Six Apart Advertising is clearly lagging behind, losing to Sonobi Media in all segments.
Six Apart Advertising has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Computer & Electronics and 50 other categories.
Sonobi Media is leading in Sports, Finance, Business Services, Games and 10 other categories.
Six Apart Advertising is leading in most countries, including United States, United Kingdom, India, Sweden and 7 other countries.
Sonobi Media is leading in Brazil, Russia, Israel, Iraq and 4 other countries.