In terms of market share, Six Apart Advertising is clearly lagging behind, losing to Spark Studios in all segments.
Six Apart Advertising has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Computer & Electronics and 59 other categories.
Spark Studios is leading in Video Games, Games, Adult, Basketball and 4 other categories.
Six Apart Advertising is leading in most countries, including United States, United Kingdom, India, Zambia and 9 other countries.
Spark Studios is leading in France.