Market Share by Top Websites

1 Specific Media is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Six Apart Advertising is clearly lagging behind, losing to Specific Media in all segments.

Websites Categories

1 Specific Media has better usage coverage in more websites categories. Including People & Society, Business & Industry, Arts & Entertainment, Shopping and 122 other categories.

2 Six Apart Advertising is leading in Humor, Beauty & Fitness, Fitness, Fashion & Modeling and 6 other categories.

Geography

1 Specific Media is leading in most countries, including United States, United Kingdom, Denmark, Spain and 64 other countries.

2 Six Apart Advertising is leading in Serbia, Nigeria and Congo.