Market Share by Top Websites

2 In terms of market share, Six Apart Advertising is clearly lagging behind, losing to Spongecell in all segments.

Websites Categories

1 Spongecell has better usage coverage in more websites categories. Including Computers Electronics & Technology, Business & Consumer Services, Health, Science & Education and 6 other categories.

2 Six Apart Advertising is leading in Adult, Arts & Entertainment, Games, Hobbies & Leisure and 2 other categories.


1 Spongecell is leading in most countries, including United States, Japan, Argentina, China and 4 other countries.

2 Six Apart Advertising is leading in Canada, Taiwan, France, Indonesia and 2 other countries.