Market Share by Top Websites

1 is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Six Apart Advertising is clearly lagging behind, losing to in all segments.

Websites Categories

1 has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Arts & Entertainment, People & Society and 100 other categories.

2 Six Apart Advertising is leading in Technology News, Beauty & Fitness, Fitness, Fashion & Modeling and 15 other categories.


1 is leading in most countries, including Russia, Ukraine, Germany, Belarus and 27 other countries.

2 Six Apart Advertising is leading in United States, India, Canada, United Kingdom and 22 other countries.