Market Share by Top Websites

1 is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Six Apart Advertising is clearly lagging behind, losing to in all segments.

Websites Categories

1 has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, Internet & Telecom, People & Society and 79 other categories.

2 Six Apart Advertising is leading in News & Media, Technology News, Beauty & Fitness, Food & Drink and 18 other categories.


1 is leading in most countries, including Russia, Ukraine, Belarus, Germany and 59 other countries.

2 Six Apart Advertising is leading in United States, Australia, Venezuela, South Africa and one other country.