Market Share by Top Websites

2 In terms of market share, Six Apart Advertising is clearly lagging behind, losing to Total Media in all segments.

Websites Categories

1 Six Apart Advertising has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Humor, Computer & Electronics and 39 other categories.

2 Total Media is leading in People & Society, Religion & Spirituality, Business & Industry, Career & Education and 27 other categories.


1 Total Media is leading in most countries, including Israel, Russia, France, Finland and 7 other countries.

2 Six Apart Advertising is leading in United States, United Kingdom, India, Sweden and 6 other countries.