In terms of market share, Six Apart Advertising is clearly lagging behind, losing to Total Media in all segments.
Six Apart Advertising has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Humor, Computer & Electronics and 39 other categories.
Total Media is leading in People & Society, Religion & Spirituality, Business & Industry, Career & Education and 27 other categories.
Total Media is leading in most countries, including Israel, Russia, France, Finland and 7 other countries.
Six Apart Advertising is leading in United States, United Kingdom, India, Sweden and 6 other countries.