In terms of market share, Six Apart Advertising is clearly lagging behind, losing to Total Media in all segments.
Six Apart Advertising has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Computer & Electronics, Humor and 42 other categories.
Total Media is leading in People & Society, Religion & Spirituality, Business & Industry, Internet & Telecom and 25 other categories.
Six Apart Advertising is leading in most countries, including United States, Brazil, France, Germany and 11 other countries.
Total Media is leading in Israel, Mexico, Algeria, Ukraine and 8 other countries.