Market Share by Top Websites

2 In terms of market share, Six Apart Advertising is clearly lagging behind, losing to Total Media in all segments.

Websites Categories

1 Six Apart Advertising has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Computer & Electronics, Humor and 42 other categories.

2 Total Media is leading in People & Society, Religion & Spirituality, Business & Industry, Internet & Telecom and 25 other categories.


1 Six Apart Advertising is leading in most countries, including United States, Brazil, France, Germany and 11 other countries.

2 Total Media is leading in Israel, Mexico, Algeria, Ukraine and 8 other countries.