Market Share by Top Websites

2 In terms of market share, Six Apart Advertising is clearly lagging behind, losing to Total Media in all segments.

Websites Categories

1 Six Apart Advertising has better usage coverage in more websites categories. Including Adult, Health, Arts & Entertainment, Games and 6 other categories.

2 Total Media is leading in Community & Society, Food & Drink, Finance and Pets & Animals.


1 Six Apart Advertising is leading in most countries, including United States, Brazil, Taiwan, Germany and 3 other countries.

2 Total Media is leading in Israel and Hungary.