In terms of market share, Six Apart Advertising is clearly lagging behind, losing to Traffiq in all segments.
Six Apart Advertising has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Computer & Electronics and 59 other categories.
Traffiq is leading in Sports, Autos & Vehicles and Car Buying.
Six Apart Advertising is leading in most countries, including United States, United Kingdom, India, Canada and 9 other countries.
Traffiq is leading in Japan and Brazil.