Market Share by Top Websites

1 Umbel is leading in Top 1M Sites.

2 In terms of market share, Six Apart Advertising is clearly lagging behind, losing to Umbel in all segments.

Websites Categories

1 Six Apart Advertising has better usage coverage in more websites categories. Including Adult, Health, Arts & Entertainment, Games and 8 other categories.

2 Umbel is leading in Sports, Business & Consumer Services and Finance.


1 Six Apart Advertising is leading in most countries, including Brazil, Canada, Taiwan, India and 2 other countries.

2 Umbel is leading in United Kingdom, Germany, Algeria, Finland and one other country.